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| Retail Customer Experience Executive Summit is owned and operated by NetWorld Alliance, a leading business-to-business media communications company. With a core focus on Retail, Foodservice and Technology, our media properties include Web information portals, events, newsletters and associations. |
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| RetailCustomerExperience.com is a web portal devoted to helping retailers differentiate on experience, rather than simply on price. It is founded on the understanding that retail today is fundamentally different from any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop. The website focuses on a number of areas that touch the customer experience:
- Customer service, the crucial layer of effort that creates an emotional bond and drives not only repeat business but word-of-mouth recommendation and grass-roots marketing.
- Multi-channel, the increasingly important role of the retailer in multiple aspects of the shopper's life, an experience that not only touches him in-store but online, on the phone and through the mail.
- Psychology, the retailer's awareness of the mindset of the customer beyond what he wants and is willing to pay for, an understanding of what he feels about the relationship.
- Store design, the tangible impact the physical retail space has on the shopper and on his desire to return.
- Technology, the myriad devices and disciplines that impact the customer experience at every stage along the way.
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